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Read firsthand what our customers are saying about Changing Seasons.

"We knew we liked it, but we had no idea that it had such a following. In working on cutting the budget, we dropped it for a season, thinking no one would miss it. We had at least a couple of dozen requests for it from our customers. So we're back on schedule with four-times-a-year mailings for Changing Seasons. The newsletter is the only direct mail we do and we like the overall layout. We think it's something people are apt to read before trashing, and we feel it's a great way to keep in touch with residential clients. We also like the mix of topics - 'family + HVAC -' and it has info that people might not be able to find unless they read Changing Seasons. It has led to a high percentage of readership."

- Valued client, Copiague, NY

"Changing Seasons is working great for us. The articles bring our customers up-to-date on new innovations. The customized back page is beneficial because it allows us to spotlight articles we want to educate our customers about. The appearance of the newsletter is very crisp. We have also been receiving a good response rate from the reply card we put on the back page."

- Valued client, Middleton, WI

"We receive many calls as a result of coupons for equipment offers. Our customers ask when the next mailer is going out. We've also received calls from customers not on a service agreement who wanted to be."

- Valued client, Garland, TX

"We feel it helps customers, gives them information, coupons and we get a lot of calls from people. We get more business from our customers with the newsletter. It keeps our customers informed and up-to-date on what is happening in the industry. We have gotten good response from the specials we have run. We have also gained new customers from the newsletter and by current customers passing the newsletter on to others. "

- Valued client, Naples, FL

"The newsletter is a good image builder and provides us with a place to advertise our specials."

- Valued client, Chickasha, OK

"We have been using Changing Seasons since 1989. Initially, I thought maybe people weren't even reading them. But, I've noticed a trend the last few years that more and more people are reading them. They read them cover to cover. They call in and ask when Changing Seasons is coming out. The last couple of years when I put coupons on the back, they used them. Now that it's a regular part of their yearly mail, it's become something that they expect. It's phenomenal. "

- Valued client, Coralville, IA

"The newsletter triggered calls from customers who hadn't contacted us in a couple of years. We also received some response to coupons, but I feel the fact that people received a newsletter really helped a lot."

- Valued client

"Customers have been impressed with the quality of Changing Seasons and glad to be on the mailing list. We really like it internally and the coupon response is higher with the newsletter compared to other advertising we've tried such as newspaper. It's a very good value overall."

- Valued client, Aberdeen, MD

"We've received positive feedback from our customers and the coupons have helped reactivate business from people who haven't called us in awhile. I'm a firm believer in coupons because I perceive it as a 'gift' to my best customers. Overall, I'm happy with Changing Seasons and the service I receive from The Newsletter Company."

- Valued client, Gaithersburg, MD

"I had a customer call up today asking for an estimate on a boiler in response to a coupon featuring boilers. The customer told me, 'I never knew you guys did boilers. I thought you just did A/C.' So we are getting response from the newsletters. We're very happy with it and our customers are happy, too."

- Valued client, Uniondale, NY

"The Newsletter Company goes out of their way to ensure our newsletter meets co-op guidelines. Their attention to detail, excellent customer service and affordable prices have made Changing Seasons a necessity for our business."

- Valued client, Plymouth, WI

"Using the Changing Seasons newsletter has been a positive experience for our business. Our customers enjoy the fact that we stay in touch with them but not deluge them with countless junk mailings. By using the coupon section, customers have been able to take advantage of purchasing upgrades for their equipment. Overall, it has been a positive experience and one we intend on continuing."

- Valued client, Mount Vernon, OH

"We did a coupon special featuring a free turkey with each furnace tune-up and the response was phenomenal. They always have very creative suggestions for coupons and really know what our customers want to see."

- Valued client, Rochester, MN

"We've received a very good response off insulation coupons. We've done newsletters every year for the last eight years. It is one of the key things we do for promotion. It's also a good way to keep in contact with our customers. Our customers have told us how much they appreciate the newsletter."

- Valued client, Butler, PA

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