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Companies in the HVAC industry have a unique opportunity to build
customer relationships that last a lifetime. Satisfied customers
service their HVAC equipment with a dealer they know and trust,
and are loyal to that dealer when it comes time to purchase home
comfort equipment and services.
The articles in Changing Seasons educate your customers
on home comfort products and services, reaching them in a format
in which they can understand and relate to as homeowners. It also
keeps them informed on HVAC industry news, including recent awards
your company may have received, the latest products, and tips
for keeping their equipment running efficiently.
- Dealers in the HVAC industry sending
custom newsletters generate ROI many times over the cost of the
newsletter from service coupons alone. We'll also help you calculate
your ROI from sales generated from an article or coupon in Changing
Seasons.
The articles for each issue are fresh, informative, high-impact,
creative and always written to lead the customer to your business.
The dealer customization also allows you to publicize all of your
services including heating, cooling, duct cleaning, plumbing,
service contracts, and any other HVAC industry-specific topics.
When your customers receive Changing Seasons, they'll instantly
recognize your company as a cut above the rest in the HVAC industry.
That's because most HVAC dealers don't include a customer newsletter
in their direct mail marketing plans, believing there simply aren't
the resources to produce a high-quality customer newsletter. With
Changing Seasons, your customers will receive a newsletter
the competition can only dream of.
You and your customers both benefit from regular communication
as a result of direct mail marketing. Your newsletter tells your
customers what's new in the HVAC industry and your latest dealership
news. Use the newsletter to promote new specials, HVAC industry
news, products and services, thank your customers for their business
and note changes in hours or staff.
Direct mail marketing gives your dealership the opportunity to
promote your products and HVAC industry services and provide a
forum to communicate one-to-one with customers. A newsletter is
seen as targeted and informative communication — not an advertisement
that gets tuned out.
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Changing Seasons offers you an entire page to spotlight
key employees, and even highlight new services to keep your customers
calling. Use it to generate immediate revenue by offering attention-getting
coupons. You choose how to use your custom space. And don't hesitate
to ask for guidance. After 22 years of creating successful HVAC
industry newsletters, we can give you plenty of creative ideas.
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Newsletters focus on customer retention, and every HVAC industry
dealer knows it's easier and less expensive to keep a customer
than acquire a customer. At pennies per copy, Changing Seasons
is an economical way to keep your customers coming back to you
— not your competition.
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Newsletters are referred to as a dealership's "workhorse." Review
this list, because you can't get benefits like these from any
other form of communication. Spend only pennies per
copy and leave your competition in the dust!
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ready to order
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- Newsletters reinforce loyalty.
- Newsletters sell your products and services.
- Newsletters generate high ROI (Return
On Investment).
- Newsletters are prospecting tools.
- Newsletters separate you from the competition.
- Newsletters establish regular communication.
- A well-produced newsletter establishes
a bond with customers.
- Newsletters are flexible.
- Newsletters are the best value for your
advertising dollars.
- Newsletters provide maximum benefits
for minimal costs.
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