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You're busy, and the business you know best is the heating
and cooling business. The last thing you have time for is
developing an HVAC marketing and advertising programs. That's
where we come in.
We've developed direct mail programs that promote every product
and service your company has to offer, including special promotions
designed to increase sales and keep your customers coming
back on a regular basis. Take a closer look at Changing
Seasons, an HVAC marketing tool exclusively for HVAC companies
to send to their customers. This full-color newsletter not
only features the latest products and services you sell, it
also provides part of the front cover and the entire back
cover to specifically promote YOUR COMPANY. Changing Seasons
is HVAC marketing at its best!
Here's an idea that may be a radical twist in how you spend
your marketing dollars. Before you allocate a single dollar
to advertising, marketing or PR, figure out how much to allocate
to a direct mail fund that reaches every customer at least
quarterly and set that money aside. Why? Because there simply
is not a media dollar with a better ROI than a dollar spent
communicating with the folks who've done business with you
in the past. And while you may consider those customers "yours,"
many of them have already left you, and a large percentage
of the ones that remain are being tempted with offers from
your competitors.
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